PHOTOS: Cathay Pacific's 10th Uniform

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Flowers presented to the new uniform’s designer Eddie Lau

In the sixty years of Cathay Pacific’s history, they’ve only changed their crew uniforms nine times. Last week, Cathay Pacific announced the 8 July launch for the roll out of the airline’s new uniform to 13,000 staff worldwide, including more than 8,000 cabin crew and 4,000 staff working in airports, reservations and cargo teams around the network.

Each time, the Cathay Pacific uniforms were changed to keep the look fresh, current and relevant for the times as well as reflecting the airline’s progressive nature.

The new Cathay uniform continues the tradition of creating a stylish, elegant and unique look that’s symbolic of a modern Asian airline which is respected worldwide for quality, style and gracious service.

The signature features which will be maintained are:

Red – the brand heritage colour of the Cathay Pacific uniform
Brush-wing logo
Standing collar and cuffs
Long skirts
The uniform also takes into consideration the various working environments of the Cathay Pacific staff including the varied climates, cultural and religious sensitivities as well as health, security and safety regulations. The airline also took into account the need to minimise the environmental impact during the uniform’s production.

Without further ado, check out a few more photos: