FUJIFILM announced the new FinePix X100, a high-grade digital compact camera featuring an APS-C CMOS sensor, a Fujinon 23mm fixed focal length lens and a newly developed Hybrid Viewfinder, due for commercial release in early 2011.
The FinePix X100 is aimed at the professional photographer or keen enthusiast looking for exceptional quality pictures from a compact camera.
It is designed to appeal to the millions of DSLR users who need a slim back-up camera for high quality in-fill shots when the use of a bigger SLR system is either inconvenient or impractical. Or, of course, it can be used as a professional’s only top-end camera, if size and versatility are the primary considerations.
The priority for this model is picture quality, so it was decided to make the highest quality possible lens and sensor combination, built from the ground-up. The lens chosen is a fixed, prime F2 lens, made by Fujinon, manufactured to perfectly match the APS-C custom sensor. Added to this is the newly-developed EXR Processor, which combines all the latest image processing technology Fujifilm has technology built up over the years.