If you check the availability of Transformers 3 IMAX 3D version at Shaw’s website, it’s almost all sold out. I don’t mean today; I mean this week’s. So, what’s the difference between a IMAX 3D and Digital 3D?
What is IMAX 3D Version of Movies?
The IMAX brand is world famous and stands for the highest-quality, most immersive motion picture entertainment. IMAX theatres are located in commercial multiplexes as well as some of the most prestigious educational institutions and destination entertainment centers around the globe.
Virtually all aspects of IMAX’s digital theatre system have been customized specifically to deliver The IMAX Experience. The integrated suite of proprietary IMAX ® technologies with dual digital projectors, laser-aligned digital surround sound and IMAX®’s patented theatre geometry are to deliver the world’s most immersive movie experience.
IMAX theatres’ are specially designed where the seating decks are steeply raked. Unobstructed panoramic views place audiences right in the on-screen action. A large effective screen width is achieved by bringing the screen closer to the audience. IMAX’s customized, patented theatre geometry provides and immersive experience equal to 20-230% increased screen area.
In IMAX ® 3D, images literally jump off the screen and into your lap! More details from Wikipedia:
To create the illusion of depth, the IMAX 3D process uses separate camera lenses to represent the left and right eyes. The two lenses are separated by an interocular distance of 64 mm (2.5 in), the average distance between a human’s eyes. Each lens feeds a separate roll of film. By projecting the two films simultaneously, viewers experience seeing a 3D image on a 2D screen. The IMAX 3D camera weighs over 113 kg (250 lb).
One method of creating the 3D illusion involves polarizating the light from the two images. During projection, the left and right eye images are linearly polarized as they are projected. Eyeglasses with right and left lenses polarized to match the projection present each eye with just the image intended for that eye since the polarization cancels out the other eye’s image.
Alternatively the two projectors take turns displaying each frame (while one projector’s image is displayed, the other is blocked) at an effective rate of 48 frames per second. The viewer dons LCD shutter glasses that contain LCD panels that block or emit light in each eye in sync with the projector, such that each eye only sees the image intended for it.
Digital 3D Movies
Again, according to Wikipedia,
Digital 3D is a non-specific 3D standard in which films, television shows, and video games are presented and shot in digital 3D technology or later processed in digital post-production to add a 3D effect. One of the first studios to use digital 3D was Walt Disney Pictures.
In promoting their first CGI animated film Chicken Little, they trademarked the phrase Disney Digital 3-D and teamed up with RealD in order to present the film in 3D in the United States. A total of over 62 theaters in the US were retrofitted to use this new system.
Simply put, IMAX 3D enhances your 3D movie viewing experience. And, of course, there’s a difference in pricing. An IMAX 3D costs about SGD 19 and a digital 3D is around SGD 11. IMAX 3D is over 70% more expensive. Do you think it’s worth it?