According to Brand Republic,
Chinese sportswear brand Li Ning will bank on badminton as its vehicle for expansion outside the mainland, announcing its plan to launch 70 to 100 retail stores in Southeast Asia, including a themed flagship shop in Singapore’s ION Orchard mall.
About Li Ning
Li Ning Company Limited, (SEHK: 2331)is a major Chinese supplier of shoe and sports goods, primarily in the People’s Republic of China. Li Ning counts Nike and Adidas as its main competitors, and the products of Li Ning Sports Goods continue to be more popular in China than those of foreign competitors. The company endorses a number of athletes and teams, both at home in China and abroad.
In 2005 Li Ning created a joint-venture with French sports apparel company AIGLE which was given the exclusive right to be the distributor of AIGLE’s products in China for 50 years.
In 2006, Li Ning posted revenues of US$418 million, and total profits of about US$39 million. As of March 2007, there were 4,297 Li-Ning retail stores. The company directly owns some of the retail stores while others are franchised.
The company was founded in 1990 by Li Ning, a former Chinese Olympic gymnast. As of 2007, Li Ning remains the chairman of the company’s board of directors.