To sell an ordinary pillow, he would say – if you don’t buy my pillow, you will not sleep well. Your work performance will go down and your boss will fire you. Then your wife will leave you… and alas you will die – lonely and penniless. So buy my pillow! It’s only $99.
To sell cleaning services, he would say – if you don’t buy my cleaning service, your office machines will choke with dust, overheat and burn. Then your whole office will catch fire. Your company will fire you and sue you. Your girlfriend will leave you. …and alas you will die – lonely and penniless. The cleaning service costs only $5000!
People love pleasure and gain, but they react stronger to fear – especially of being lonely and penniless.
This week, let’s remember to try the lonely & penniless pitch, but with humor!