NTU has launched a new Bachelor of Science in Sport Science and Management degree programme. The first of its kind in Singapore, the four-year, direct honours programme aims to produce professionals with relevant knowledge and pertinent skills for engagement in the sports industry.
The new degree is aimed at facilitating the growth of the sports and leisure industry in Singapore and the region. Signs of growth in the Asia Pacific sports market are evident. According to a global study by an independent management consulting firm, the total value of the market is expected to reach $17 billion by end of 2009.
National awareness and interest in sports is at an all-time high. Singapore organised the world’s first-ever Grand Prix night race last year. It was also one of the 11 ports for the 2009 Volvo Ocean Race, touted to be the F1 for sailing. Singapore will be hosting the Asian Youth Games in 2009 and the inaugural Youth Olympic Games in 2010. Our local athletes have also given outstanding performances at the recent Olympics and Paralympics Games in Beijing.
Industry response, including from the Singapore Sports Council (SSC), has been very positive, underscoring its unanimous support of the new programme. With more initiatives and events scheduled in the near horizon, the sports scene in Singapore is going through a rapid expansion across all sports sectors. As part of its future planning, the SSC has been looking at how upcoming sports development projects will drive demand for sports professionals.