Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
Don’t you think too many choices made us unhappy? I feel so. If you’re interested in the topic, you can buy Barry’s book “The Paradox of Choice: Why More Is Less“. Barry gives eleven tips on what to do about choices:
- Choose when to choose
- Be a chooser, not a picker
- Satisfice more and maximize less
- Thank about the opportunity costs of opportunity costs
- Make your decisions non-reversible
- Practice an “Attitude of Gratitude”
- Regret less
- Anticipate adaptation
- Control expectations
- Curtail social comparison
- Learn to love constraints
Watch also: Why Are / Aren’t We Happy?