Tiger Beer has set out to ignite the nation’s passion for football with its latest campaign ‘Game Time’, by challenging fans to suggest creative ways to get out of tricky situations to catch “live” football matches in time.
Fans with the best suggestions will see their ideas come to life through a limited edition ‘Tiger Playbook’ and a chance to score a once in a lifetime opportunity to catch a Barclays Premier League (BPL) match live in London with three friends.
To participate in the campaign, fans can simply log on to Game Time application at tigergametime.com.sg and share their most original and innovative suggestions on how to make it in time for a match based on four tricky scenarios that will be posted by Tiger Beer on a weekly basis.
The best submissions will be featured in the ‘Tiger Playbook’ – a tongue-in-cheek guide for fans where each play will be illustrated in detail using a step-by-step approach.
Each week, fans who submit their ideas will receive one chance to enter the final draw to win the trip to London, while fans who share their personal submissions on Facebook will receive an additional chance. The winner will be announced on 04 May during a live screening of the BPL match between Manchester United and Chelsea at Clarke Quay, hosted by Tiger Beer.
To take the campaign to another level, the application will also include a “SOS SMS” automated service available for use during the campaign period. Fans can simply request for a pre-set SMS from a chosen set of characters, including the boss, sweetheart, mother, brother and lawyer to give them an excuse to leave and catch a “live” football match in time.
For more information, please log on to tigergametime.com.sg and the Tiger Football Facebook page athttp://www.facebook.com/