It is difficult for countries to address their branding and communications problems if they don’t know where their strengths and weaknesses lie. East West Communications has teamed up with Perception Metrics to create a scientific basis for analyzing international perceptions of a country’s brand.
Through this technology they can now rank countries according to how they are described in leading international media, and they can create tailored reports that identify the specific strengths and weaknesses of a brand. This is top 20 (yes! Singapore is number one!):