We are all under this economic crisis, but Christmas is coming and you need to prepare gifts for your family and friends. Your wallet is getting thinner; so, can you give poor gifts? Just happened to read a research on how gift-giving affects relationships which gives you some idea.
Studies suggest that good gifts only affirm similarity between couples, and so do little for the relationship. Poor gifts, though, may lead people to question their similarity with each other, thereby damaging the relationship. Studies tend to focus on how gifts affect perceived similarity because finding a ‘kindred spirit’ is thought central to successful relationships and reliably predicts relationship satisfaction.