The “South of the Clouds” blend, named after the Mandarin meaning of the semi-tropical, southwestern Yunnan Province, was unveiled in Singapore on Monday, a week after its Greater China debut, said Starbucks’ Beijing spokeswoman Caren Li.
Starbucks Coffee Company reaffirmed its commitment to the Chinese coffee industry today by announcing at its 10th anniversary celebration in mainland China the launch of Starbucks South of the Clouds Blend™. This blend is the company’s first offering containing coffee sourced from China. Starbucks also underlined its dedication to communities by recommending RMB 5 million (US$733,000) from the Starbucks China Education Project to support primary and secondary school teachers in areas worst-hit by the 2008 Sichuan earthquake.
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