Ryan Howell, an assistant professor of psychology at San Francisco State University, found that buying experiences – such as vacations, going to the theater or renting a sailboat – gave people more happiness than buying material things. The study, of 154 people ages 19 to 50, showed that experiences increase happiness because they are often social in nature.
You’ve heard many times that money can’t buy happiness. That probably never stopped you from shopping. But a new study suggests you might want to spend more on doing things and less on stuff.
Buying life experiences rather than material possessions leads to greater happiness for both the consumer and those around them, researchers announced today at the annual meeting of the Society for Personality and Social Psychology.